The brand Tag heuer is repositioned at a lower price point and will become much younger in the near future since the Jean-Claude Biver became Tag heuer 's new CEO.
The
Baselworld 2018 have launched many new watches,now let us take a look on some cool watch.
One of his most important new products for this year is the
TAG Heuer Carrera Calibre Heuer 01 watch.
While some enthusiasts will like the skeleton / open look, in its own
right, the construction of the Carrera Heuer 01 will make it relatively
easy for TAG Heuer to produce special watches for people who want to
connect with their favorite teams and brands. In recent years, we have
seen brands like Hublot, Richard Mille, Audemars Piguet and Zenith use
skeleton architecture to create special edition watches celebrating
everything from Ferrari in Formula One, to Jamaican sprinters in the
Olympics, to Bubba Watson in golf. No doubt, the Carrera Heuer 01 will
offer an ideal format through which TAG Heuer will be able to create
special Carreras for its sports and event partnerships.
TAG Heuer Carrera Cara Delevingne Edition
In January 2015, I saw that Cara Delevingne had become an ambassador for TAG Heuer,
I had to go to Wikipedia to figure out who she is. But when my 16
year-old daughter Abigail saw the image of Cara Delevingne on my
computer screen, she knew all about her. Cara is the “It Girl” of the
moment, a leading model recognized throughout the world. And if 59
year-old Jeff Stein doesn’t know who she is, that’s OK. It is far more
important that 16 year-old Abigail Stein knows who she is. Abby is at
the tail-end of the millennial generation; I am at the midpoint of the
“Baby Boomer” generation. Enough said.

And when I asked Abby whether she was familiar with previous TAG
Heuer ambassador Cameron Diaz, she said, “vaguely”. You see, Abby was
exactly one month old when we were all marveling in “There’s Something
About Mary”. It’s a new generation and TAG Heuer has new ambassadors.
Recent announcements of other new brand ambassadors for TAG Heuer,
such as Cristiano Ronaldo, Patrick Dempsey and Jeremy Lin, confirm that
TAG Heuer is in the midst of a youth movement.
TAG Heuer Formula 1 CR7 Cristiano Ronaldo Edition
There were also three Formula 1 limited editions launched, each designed
to highlight one of TAG Heuer's ambassador/ partner relationships: the
McLaren Formula 1 team, French DJ David Guetta and Football superstar
Cristiano Ronaldo. The CR7 Formula 1 Chronograph is the most adventurous
of the three, with a black titanium-carbide coated case set off with
Green detailing and a large "CR7" logo on the 3 o'clock register.
Following the announcement of Cristiano Ronaldo joining the TAG Heuer
team of ambassadors, we now have the first Ronaldo “CR7″ Limited
Edition watch launched at Baselworld 2015.
Based on the Formula 1 Chronograph, the CR7 has a black and green colour scheme to evoke the green of the football pitch.
The watch case has a 42mm steel case coated in titanium carbide- the same material as the bezel.
The watch only comes on a Black/ Green NATO, which looks great and
complements the watch well- let’s face it, you’ll either like the colour
scheme or you won’t, but for those who do, the NATO is a perfect match
for the watch.
TAG Heuer Formula 1 David Guetta Edition
French DJ David Guetta is the latest TAG Heuer ambassador to have his
name linked to a special edition watch- the 2015 TAG Heuer Formula 1
David Guetta Edition. Perhaps linked to Guetta’s proclivity for
nighttime entertainment and travel, the watch offers a second time zone,
or GMT function through the Calibre 7 movement.
The watch is based on the Calibre 7 GMT version of the Formula 1
released last year, which debuted the Black/ Blue color scheme for TAG
Heuer’s GMT variants.
The main differences between the standard GMT and the Guetta edition are:
- Black titanium carbide-coated steel case
- Revised hour-markers with blue inserts, including TAG Heuer logo at 12 o’clock
- Blue-filled Hands
- Black Calf-skin cuff strap
TAG Heuer Monaco V4 Phantom
The V4 Phantom continues with the second-generation 41mm case
introduced with the Rose Gold V4 in introduced in 2010. The ominous dark
grey and Black case is made from Carbon Matrix Composites for
lightness, which gives a beautiful, almost “marbled” finish.
The use of CMC extends beyond the case to the seven bridges on the movement, which are also made from Carbon.
The efforts to give the watch a stealth feel extend to the use
of anthracite grey SuperLuminova on the hands, and titanium carbide
coated screws and indices- in fact, only the bright rubies on the
movement offer contrast to the Black/ Grey “dial” and case.
Heuer Carrera Calibre 7 Glassbox
The Calibre 7 is what TAG Heuer call the ETA 2892/ Sellita 300, and
while it hasn’t been confirmed which company provides this version of
the Calibre 7, most of the recent movements have come from Sellita.
we know that on 2023 the glassbox launched a new model,see detail here:
https://thcap123.blogspot.com/2023/04/introduce-2023-new-tag-heuer-carrera.html
TAG Heuer Formula 1 McLaren 30th Anniversary Edition
it was unlikely that TAG Heuer would allow the 30-year milestone to
pass without commemorating the anniversary with a watch and it’s
appropriate that its a Formula 1- the TAG Heuer Formula 1
McLaren Limited Edition, as modelled below by Jenson Button.
The watch is based on the new-generation Formula 1 42mm case, with a
quartz Chronograph (Ronda 5040D) movement. The changes for the McLaren
edition are limited to the “Rocket Red” aluminium bezel, Red “30” on the
minute track and the bespoke black and red NATO strap.
On the caseback we have an engraved “1985” McLaren, although the F1
geeks would point out that it looks a lot more like a 1988 MP4/4.
The
TAG Heuer (43mm) Calibre 16 Chronograph Day-Date Special Edition Nissan Nismo teams up with the Nissan GT-R LM Nismo performing the 24 Hours of Le Mans
Another two 1960´s vintage look Tag heuer
Carrera´s …
Heuer Carrera (39mm) Calibre 17 limited edition
TAG Heuer Aquaracer 300M Ceramic (41mm) Calibre 5 Automatic Special Edition Jeremy Lin
TAG Heuer Aquaracer 300M Ceramic (41mm) Calibre 5 Automatic Special Edition Jeremy Lin 200 Pieces not numbered
TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon
TAG Heuer Carrera (45mm) Calibre HEUER 02T Chronograph Tourbillon
Heuer Carrera (39MM) Calibre 18 Automatic Chronograph Glassbox
TAG Heuer Aquaracer 300M Ceramic (43mm) Calibre 16 Automatic Chronograph Black Phantom
Above all:The New Tag heuer from 2018 is become much younger in the near future,Like biver on hublot,he like sport,F1,it may earn more eyes on younger men.